The rise of right-wing ideologies and their representatives is not only visible in Germany. However, in Germany there is still an opportunity to counteract this trend. This is precisely what the iNDEX project is dedicated to.

iNDEX educates people about right-wing symbolism and the dangers it poses. To raise awareness of the project, a campaign was developed that plays on attention and confusion.

At its core is a poster campaign featuring large symbols and codes used by right-wing ideologies to spread their message. However, these symbols and codes are not immediately recognizable as such and initially cause confusion for many viewers. This confusion is broken by the bold slogan “Checkst du?” (“Do you get it?”), prompting viewers to reflect. To provide further information, an informational website was developed, along with a social media strategy, to educate the public in as neutral and objective a manner as possible.

Team: Felix Darius, Luis Rößle